Dictionary of Email Marketing terms

#
A
A/B Test
Abandoned Cart Flow (Series)
Abandoned Checkout Flow (Series)
Above the Fold
Alt Text
AMP
Anniversary Email
Automated Email
Autoresponder
Attribution
Average Order Value
B
Back-in-Stock Flow (Series)
Bayesian Filtering
Below the Fold
Birthday Email
Blacklist
Black Friday
Blast
Blog Update Email
Bounce-back Flow (Series)
Bounce
Bounce Rate
Browse Abandonment Flow (Series)
C
CAC:LTV
Customer Acquisition Cost (CAC)
Call-to-Action (CTA)
Campaign
Cart Abandonment Flow (Series)
Checkout Abandonment Flow (Series)
Churn
Click Rate
Click Through Rate (CTR)
Cohort
Cross-sell Email
Cyber Monday
D
Dark Mode
Deliverability
Discount
Discount Code
DKIM
Domain Reputation
Double Opt-in
E
eFa Project
Email Capture Rate
Exit Intent Flow (Series)

F
Flow
G
GDPR
Gifting Suggestion Email
H
Hard Bounce
I
IP Reputation
J
Just Browsing Flow (Series)

K
L

Lifetime Value (LTV)

Loyalty Program Flow (Series)
List Growth
M
Marketing Automation
Milestone Email
N
Newsletter
Newsletters & Campaigns
Non-Subscriber Welcome Flow
O
Omnichannel
Open Rate
Opt-in
Opt-in Rate
Opt-out
P
Payback Period
Phishing
Placed Order Rate
Pop-up
Post Purchase Flow (Series)
Product Drop
Product Review Request Email
Push Notification
Q
R
Recipient
Re-Engagement Flow
Referral Request Email
Repeat Purchase Rate
Retention

S
Segmentation
Sender Score
Shipping Enrichment Emails
Signup Rate
Single Opt-in
SMS
Social Post Update Email
Soft Bounce
Spam
SpamAssassin
SPF
Split Test
Subscriber
Subscription Renewal Reminder Email
T
Template
Transactional Emails
Trigger
U
Upsell Email
Unsubscribe
Unsubscribe Rate
V
VIP Flow (Series)
Vipul's Razor
W
Warmup
Welcome Flow (Series)
Win-back Flow (Series)
X
Y
Z